There's more reason now, than ever before to use fashion to make yourself stand out. Sure, there certainly are the extremists like Lady Gaga and even the "party rockers" of LMFAO that you always expect to be sporting some ridiculous outfit, but believe it or not they're onto something. Fashion is an easy way to attract attention, but there are so many easy ways to use this trend to your benefit – to show that you're unique and to build your own, personal brand.
The whole idea of building your own brand is so important in this day-and-age as there's more people that need to step outside the norm in order to get noticed and show their strengths. This is definitely necessary among freelancers and entrepreneurs, and it's always been crucial for designers and artists. Making names for ourselves is critical in order to truly succeed.
I was lucky enough to hear Facebook's Creative Strategy Lead, Carla Echevarria speak at FindSpark's Find and Follow Your Passion Conference and she touched on the vast importance of building your own brand. What was awesome about her is that she's this extremely sweet and driven woman who took the stage wearing two high pig tails and black from head to toe. She explained to us that fashion, and how you choose to present yourself is more important than you think. This got me thinking about the term, "business casual" and how it's a common standard to how people should dress in a professional setting. It's supposed to condone order, but how people interpret business casual, and when it's appropriate to dress in that way, is becoming more and more vague.
We obviously see this among celebrities like Miley Cryrus, who chooses to wear hardly any clothes at all, and Kesha who made it practically casual to cover yourself in glitter. In doing this they each receive tons of attention, and people know who they are. What we can take from this is that it's important to embrace and showcase what it is that makes you, you. It forces people to remember you prevents you from blending in – because c'mon, fashion was never meant for that.
Photo Credit: Stephanie Banares http://cargocollective.com/stephaniebanares